We’re looking for someone who has a strong track record in Paid Search and Video advertising, is data-driven, and understands how to engage users across the funnel in order to provide them with the best experience.
The focus of this role will be on Wise’s B2B propositions for businesses around the world. We’re looking for someone who understands the pain points of B2B audiences (whether it’s a small business owner, operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business.
We’re a little different to what you might be used to though.
At Wise we’re on a mission.
A mission to empower our users to make smarter financial decisions based on transparent information.
In order to do so, we empower and trust our teams to take ownership over decision-making and execution within their area of ownership, ensuring they can execute on the projects that will have the greatest impact for our users.
What you’ll be doing
- Set up, optimise, analyse and report on large Google, YouTube and Microsoft Ads accounts as well as across Apple Search Ads, spanning multiple markets and languages, with the potential to expand to new engines and video platforms in the future
- We are constantly striving to improve campaign efficiency, and you will have the opportunity to own the A/B testing process across landing pages, ad copy, extensions and video content
- Contribute to the overall Business strategy within the Paid Media team, from forecasting, to planning, to delivery
- Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates
- Proactively looking for both tactical and strategic optimisation opportunities, and translating this into campaign delivery
- Making full use of the automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations
- Contribute to team rituals and analysis / researches into business customer behaviours, in a way that is instrumental to improve the performance of campaigns going forward
Qualifications
- Have experience running large, successful direct-response Search campaigns for a fast-growing business or agency, ideally across multiple markets and languages (any experience with translations is a bonus)
- Have experience running video campaigns on YouTube with both direct-response and mid-funnel objectives
- Put the customer first, always. There is no point in doing Search unless you understand how you’re helping the end user
- Are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs
- Are analytically-minded and have experience with bid management and automation tools
- Are data-driven and are able to gather actionable insights from large data sources
- Proactively identify growth opportunities and turn them into executable projects from planning, to execution, to wrap-up
- Understand how Search fits into the user journey and works alongside other channels such as Paid Social, Affiliates & SEO
- Are proactive and able to prioritise projects on impact with a low-level of supervision
- Have experience creating, amending and implementing Google Ads Scripts
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
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