Paid Search Manager
- St. Giles High Street,1 Central St. Giles, London, United Kingdom
- Full-time
- Business Segment: Direct-to-Consumer
Company Description
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu’s sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.
This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Job Description
Key Responsibilities
- Strategy, set up, analysis, and optimisation of large scale Paid Search campaigns across tens of international markets.
- Detailed root-cause and opportunity analysis.
- Concisely articulate opportunities, strategy shifts and performance updates to peers and stakeholders.
- Lead and maintain account hygiene and automation of processes in collaboration with analytics team, to facilitate an agile access to reporting and insights for the whole business.
- Collaborate with other teams and manage an executive to deliver on strategy and target, with a hands-on approach on campaign set-up, building and execution.
- Develop test plans to continually test and refine campaigns.
- Manage vendor relationships on new product releases as well as day-to-day servicing of the business.
- Track competitor activity and market trends to better optimize own campaigns, leveraging several competitive analysis tools.
- Managing an external SEO agency to kick-start and guide all optimisations needed within the product for better organic visibility, performance, and future-proof the product within the new generative / conversational search landscape.
Qualifications
Skills and Experience
- Strong PPC account management background across multiple markets with scaled budget management and financial admin knowledge.
- Analytical profile – used to work with large sets of data to identify trends, insights and translate findings into digestible recommendations.
- CPA-driven experience with an understanding of brand awareness, used to working to strict and ambitious KPIs.
- Expert on conversion tracking and bid management systems.
- Knowledgeable of attribution models and able to make decisions outside of their dedicated platform based on wider paid digital and marketing data.
- Proven track record of translating strategy to tactical plans.
- Ability to prioritise and juggle multiple project simultaneously
- Strong understanding of digital media planning and execution
- 4+ years experience in a Paid Search role on media agency side or client side, preferably within role-relevant industries (Media & Entertainment, SVOD).
- Bachelor's degree or relevant marketing experience
- Highly desirable:
- SVOD/OTT experience
- Programmatic knowledge (planning and execution; opportunity for the role to expand to programmatic buying)
- Enjoyment of reality TV
- Understanding of marketing to millennial consumers
Requirements
- Eligible to work in the UK
- Fluent written and spoken English
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
