About the role
I'm looking for a highly motivated PPC Manager to join our dynamic Marketing team. In this role, you'll be instrumental in driving profitable new user growth and promoting the Motorway brand across our paid acquisition channels. You'll have the opportunity to own and optimise our PPC campaigns, using data-driven insights to ensure continuous growth and evolution. In this role, you will:
- Manage, optimise, and scale our PPC and Performance Max campaigns to maximise ROI.
- Oversee day-to-day campaign management, analysing key KPIs to identify growth opportunities.
- Conduct in-depth data analysis to understand campaign performance trends and present recommendations to senior stakeholders.
- Identify key growth levers and collaborate with internal and external stakeholders to drive initiatives forward.
- Explore and implement innovative paid media strategies (e.g., value-based bidding, dynamic creative optimisation, audience expansion) to enhance performance.
- Own our experimentation roadmap, developing hypotheses for A/B tests and sharing learnings.
- Collaborate with wider channels and cross-functional teams (data, design, finance, product) to achieve business goals.
About you
- You have solid experience in paid search (Google/Microsoft Ads), with a proven track record of scaling volumes within agreed efficiency thresholds. Display and/or paid social experience is a plus.
- You possess excellent problem-solving and analytical skills, with proficient use of Excel/Google Sheets. SQL skills are a bonus.
- You have a strong understanding of wider digital marketing channels and are up-to-date on the latest privacy/attribution challenges.
- You possess a strong technical understanding of tracking, tagging, and attribution.
- You have the ability to work cross-functionally, juggle multiple priorities, and meet deadlines effectively.
- You are a strong communicator with the ability to establish and manage internal and external relationships.
- You have experience in a fast-paced, growth-oriented company and are a proactive self-starter who can take ownership and drive projects forward.
You could be a great fit if
- You're a proactive self-starter who is able own their workload & drive projects forward at pace, juggling multiple priorities
- You're a strong communicator who is able to build relationships with internal & external stakeholders
- You love problem-solving & enjoy digging into the data to identify key performance drivers
Our interview process
- Initial Screen with Talent Team - 30 minutes
- Team Interview - 45 minutes
- Full Loop - 90 minutes
You can expect to hear back from us within 2-3 business days of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.
