SEO Manager

Bulk™ • Full-time • London, England, United Kingdom • 2w ago

Bulk™ is on an incredible journey, with a mission to move the business from a manufacturing-led retailer to a destination brand for active nutrition. We are shaking up the sports nutrition industry through disruptive marketing campaigns that help people think differently about our brand – and we want you to be a part of it!

We want passionate risk-takers. We want people that like to challenge our thinking. We want people that live and breathe digital and have an affinity to the world of nutrition, health, fitness, and sports.

IN A NUTSHELL

As our SEO Manager, you will be the driving force behind our organic growth strategy, both SEO & GEO. You will be responsible for the evolution and execution of Bulk™ organic search strategy & projects.

Leveraging your expertise in SEO best practices and new emerging techniques, you will collaborate with cross-functional stakeholders & third-party partners to optimise our website and content and drive organic traffic.

You will work in the Performance & Insights department alongside paid media and marketing insights specialists in a self-motivated, pluridisciplinary, and versatile team.

WHAT WILL YOU BE DOING?

Lead our content localisation efforts in collaboration with our copywriting team.
Conduct regular competitor and website health analysis to identify areas for improvement, potential opportunities, and new gaps.
Continuously monitor website performance, track KPIs, and maintain an optimal website health.
Upskill yourself and your direct report continuously, staying up-to-date with industry trends and best practices to ensure Bulk™ maintains a competitive edge.
Work closely with the broader marketing team to ensure cohesive strategies on campaigns and product launches.
Evangelise in the business to ensure SEO best practices are incorporated into content creation and processes.
Monitor and analyse website health, traffic, and conversion data, deriving insights to refine SEO strategies and performance reports.
Identify and address technical SEO issues that may impact site visibility and crawlability.
Conduct in-depth website audits to assess technical performance.
Collaborate with our in-house Digital team and your direct and indirect reports to implement technical SEO recommendations, such as site speed improvements, mobile optimisation, structured data markup, crawlability, and indexation.
Lead initiatives to improve URL structure and internal linking.
Maintain XML sitemaps, robots.txt files, low broken link counts, canonical tags & a healthy backlink profile
Support the team with keyword research and the optimisation of on-page elements, and metadata to improve rankings and CTR.
Collaborate with copywriting teams to create SEO-optimised, engaging, and relevant content.

WHAT ARE WE LOOKING FOR?

Proven experience as SEO specialist, including managerial experience, preferably within a global D2C brand in-house or within an agency.
Demonstrated success in developing and implementing effective SEO strategies & projects, resulting in better organic health.
In-depth knowledge of SEO tools, web analytics, and data-driven decision-making.
Experience and passion in training and developing direct reports.
Exceptional analytical, problem-solving, and strategic thinking abilities. Ability to interpret data, draw insights, and make data-driven decisions.
A passion for staying abreast of industry trends, search engine updates and AI developments.
In-depth knowledge of technical SEO best practices and proficiency in SEO languages incl HTML & JavaScript.
Strong project management skills with the ability to prioritise tasks in a fast-paced agile environment
A keen interest in AI and its implications on SEO and content creation. Proficiency in LLM prompting is a bonus (e.g: Chat GPT)
A passion for fitness, sports and / or nutrition alongside fluency in another language is a bonus.

WHAT ARE THE GAINS?