We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.

You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.

Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.

Key Responsibilities

Daily management of PPC accounts and paid advertising
Competitor analysis
Optimising account structure
Growing all paid advertising channels
Budget management across advertising channels
Applying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channels
Identifying new ways to grow, enhance and optimise paid advertising channels
Creating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategy

Key Skills

A strong background in pay-per-click (PPC) advertising with a minimum 2 - 5 years’ hands-on experience (required)
A keen interest in paid advertising, paid search and digital marketing trends
In depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads
Deep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid search
Experience writing compelling written content for ads quickly
Experience managing paid search campaigns that use automated bidding
Have an exceptionally high standard of English and grammar
Passionate about attention to detail and take pride in maintaining high standards throughout your work
Excellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisations
The ability to work closely and collaboratively with other team members
The ability to conduct in depth data analysis and manipulate data effectively
Experience using Google Analytics
Is articulate, analytical and methodical
Is results-driven and highly motivated with a problem-solving attitude
Has a high level of organisation and the ability to work efficiently and effectively
Has a solid team spirit and strong work ethic
Is proactive and enthusiastic

Desirable but not Essential

Experience working in health and well-being or pharmaceutical-related paid search or paid advertising accounts

Benefits

Pension scheme
Business Casual dress
Company pension
Employee discount
On-site parking

Schedule

Monday to Friday
Job Types: Full-time, Permanent

Education

A-Level or equivalent (required)

Experience

Google Ads: 3 years (preferred)

Pharmica

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Senior PPC (Pay-Per-Click) Specialist - Central London