ASOS is seeking a highly skilled and results-oriented PPC Executive to support the execution of our paid search strategy. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC accounts across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.
Working closely with the PPC Manager and our Trade teams you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads)
- Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Effectively manage and monitor PPC budgets
- Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports identifying trends - with clear explanations and actionable recommendations for improvement
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations
- A/B Testing & Experimentation: Design and execute A/B tests to continually optimise performance.
- Platform Knowledge & Updates: Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape. Evaluate and implement new features and technologies
