The PPC Specialist will be responsible for executing targeted marketing strategies across paid search (PPC) specifically Meta Ads (Facebook & Instagram) to drive awareness, customer acquisition and revenue KPI’s for a new B2C home delivery meals division, BonCulina Anywhere. The opportunity will focus on the UK and Australian markets. Conduct post-campaign performance analysis and evaluation and adapt campaign strategies to optimise performance: cost per acquisition (CPA); and return on ad spend (ROAS). Collaborate closely and provide regular performance reports to key stakeholders to drive innovation and deliver fast-paced business growth.
- Take full responsibility for PPC strategy and campaign management.
- Plan, create, and optimise PPC campaigns with a primary focus on Meta Ads (Facebook and Instagram).
- Independently manage all aspects of PPC campaigns from tracking set-up, analytics and marketing optimisation.
- Manage and adjust campaign budgets to optimise CPA and ROAS to defined KPI’s
- Use data-driven insights to conduct keyword research and ad copy testing to define relevant terms and performance optimisation.
- Provide comprehensive weekly and monthly reports on campaign and channel performance to key stakeholders.
