The PPC Specialist will be responsible for executing targeted marketing strategies across paid search (PPC) specifically Meta Ads (Facebook & Instagram) to drive awareness, customer acquisition and revenue KPI’s for a new B2C home delivery meals division, BonCulina Anywhere. The opportunity will focus on the UK and Australian markets. Conduct post-campaign performance analysis and evaluation and adapt campaign strategies to optimise performance: cost per acquisition (CPA); and return on ad spend (ROAS). Collaborate closely and provide regular performance reports to key stakeholders to drive innovation and deliver fast-paced business growth.

Take full responsibility for PPC strategy and campaign management.
Plan, create, and optimise PPC campaigns with a primary focus on Meta Ads (Facebook and Instagram).
Independently manage all aspects of PPC campaigns from tracking set-up, analytics and marketing optimisation.
Manage and adjust campaign budgets to optimise CPA and ROAS to defined KPI’s
Use data-driven insights to conduct keyword research and ad copy testing to define relevant terms and performance optimisation.
Provide comprehensive weekly and monthly reports on campaign and channel performance to key stakeholders.

BonCulina Foodservice UK

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PPC Specialist