We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
THE ROLE
This position requires a highly motivated, technically skilled, and commercially minded individual to lead the daily strategy for our global clients' paid search business. The candidate will oversee strategic enhancements and ensure local markets implement them effectively while providing exceptional client service.
THE Client & Team
Our client is one of the world’s leading home appliance manufacturers, present in over 160 countries globally. They produce a range of high-end appliances recognised for their aesthetics and functionality. As their current digital media partner in the EMEA region, Zenith has collaborated on a media-driven direct response strategy with the client.
Most activity is run through paid search, which has seen significant growth in the past years. This is expected to continue increasing further as additional lines of business are added to our current remit.
Responsibilities
KEY RESPONSIBILITIES
- Manage paid search campaigns across different formats (Shopping, Performance Max).
- Demonstrate a strong understanding of the client’s products, competition, industry and marketing objectives and be able to translate them into search strategies.
- Overseeing budgeting process, creation of projections and allocation with internal account teams.
- Review paid search accounts to provide suggestions and highlight opportunities to stakeholders to help improve performance and pacing vs monthly targets and KPIs.
- Review and address issues with the team, ensuring they understand what should be changed and why.
- Training team where knowledge gaps appear or where they could benefit from changing their processes.
- Support the day-to-day contact for mid-level clients and global counterparts
- Demonstrate strong communication skill.
- Contribute to client presentations and meetings, including presentation of data and results.
- Establish practices to ensure both consistency in teamwork, along with flexibility to flourish under new ideas
- Identify gaps/inefficiencies promptly and create improved processes
- Grow best practice training to inspire knowledge sharing within immediate team and outside.
- Taking ownership of product strategy and testing.
- Manage team resources and ensure they have sufficient tasks and responsibilities each week and are aligned to working to our current priorities.
Qualifications
WHO WE ARE LOOKING FOR
We are looking for an experienced Paid Search expert to lead the daily operations of our Paid Search and Shopping campaigns. Paid Search's dynamic and fast-paced nature demands a mix of creative and analytical skills to drive results across our global client portfolios.
Pre-requisites for the role
- Paid Search/PPC related experience
- Shopping and Performance Max experience
- Strong analytical and problem-solving skills
- Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
- Ability to manage and prioritise multiple projects and tasks simultaneously
- Experience with budget forecast and media plan built
- Experience in using tools as SA360 & GA4
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
