Digital marketing specialist

Visarc is recruiting for a dynamic Digital Marketing Specialist with a growth mindset. You will be joining our Digital Marketing Team to work on a portfolio of high-profile accounts including several automotive brands.

The role reports to the Head of Digital Marketing and offers a hybrid of remote working and office based in Ashford, Kent.

about visarc

Visarc is an integrated marketing agency working with national and international big name clients with a focus on the automotive industry. We are a carbon neutral business with a defined path to net zero. Our teams work closely to deliver a wide range of sophisticated solutions to our clients that push boundaries and help them grow.

benefits

• salary is £30,000 - £40,000 per annum

• annual budget for home office equipment

• in-house gym

• healthy breakfast, fruit, and lunch are provided

• 30 days holiday rising to 32 in addition to bank holidays

• early finish on Fridays

• cycle to work scheme and Octopus EV Scheme

• enhanced sickness, maternity, and paternity pay

• wellbeing support

• remote working – candidates should be located within 2-hours of Ashford to enable attendance at planned and ad-hoc meetings.

Our culture is very much focused on creating a happy and productive environment, and we constantly look at ways to improve what we do and how we do it. You can find a full list of benefits here.

the role

As a Digital Marketing Specialist, you are expected to be able to work across marketing disciplines and will be responsible for the day-to-day delivery and optimisation of client activity in 3 key areas:

Paid media (Display, Paid Search, Paid Social)
Search engine optimisation (SEO)
Email marketing/automation

paid media responsibilities:

set up and management of paid search and display advertising campaigns across Google and Microsoft Advertisingset up and management of paid social campaigns across Facebook, Instagram and Twitterwriting creative briefs for banner/asset designkeyword gap/competitor analysisA/B testing landing pages

SEO responsibilities:

interpretation of technical website auditsoptimisation of existing client web pageskeyword gap/competitor analysis using tools such SEM Rushdevelopment of client content marketing planswriting keyword targeted content briefsmanagement of link acquisition via a third party agency

email marketing responsibilities:

writing creative briefs for email template designtesting the performance of new email templates using Email On Acidset up and management of ad-hoc and automated email marketing campaigns in our in house email marketing platform

other responsibilities:

In addition to setting up and running campaigns you will also need to report how they are perform. The Digital Marketing Specialist will need to have experience using data visualisation tools such as Google Looker Studio as well presentation software such as Microsoft PowerPoint.

about you

To be considered for the role of Digital Marketing Specialist, you will need:

a minimum of 3-5 years digital marketing experiencedemonstrable practical experience in at least two of the three core disciplines of paid media management, SEO, and email marketinga clear appreciation of the role digital marketing plays in the overall marketing mixa deep understanding of the technical hurdles that must per overcome to successfully launch and manage any performance-based digital marketing campaigna strong work ethic and a willingness to go the extra milean analytical and creative mindset focused on growthexcellent problem-solving and communication skills including meeting leadership and presentationsa commercial mindset, where you nail every detail that matters for clients, but are also able to balance efficiencies that benefit the agencywell-developed time management skills with the ability to cope with changing priorities and tight deadlines

On the job training will be provided; however, you will be expected to make an impact immediately and work independently. This role does not manage any direct reports, but as the team grows they may be added.

Candidates must have permanent UK Right to Work status and not require future visa sponsorship.

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Digital Marketing Specialist