The Role: Digital Marketing Manager (EMEA ANZ)

Location: Remote (UK)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER

What You’ll Do

As part of the Regional Digital team, the Digital Marketing Manager (reporting to the Digital Marketing Senior Manager, EMEA ANZ) will be leading the digital media strategy for 2 of our main brands in the EMEA ANZ region: DEWALT® and STANLEY®, with a strong focus on Paid Media and ensuring a clear alignment with the strategic vision defined by the Digital Marketing Senior Manager.

The ideal candidate must be familiar with the current digital landscape and well versed and hands-on in the paid media fundamentals (Display, Video, Search, Social) and platforms (Google, Meta, Programmatic, Amazon), being able to manage day-to-day planning and cross-team coordination between the central digital agency and the local digital marketing teams.

Key Responsibilities will include:

Strategy

Develop and align digital media strategy with the Digital Marketing Senior Manager.
Collaborate to ensure brands follow strategic direction, define Test & Learn roadmap, refine media strategy, and set annual media goals.
Coordinate with cross-functional teams for campaign strategies.

Campaign Management

Brief and manage digital agency for media plans.
Oversee communications, setup, optimization, and reporting of campaigns.
Manage budgets, track performance, and assist with financial forecasts.
Monitor, assess, and analyze campaign performance, providing feedback and insights.
Work with Analytics Manager on dashboards and proper setup.

Collaboration

Align search strategy with Regional Digital Marketing Manager.
Plan campaigns with Regional Sr Manager for DEWALT® and STANLEY®.
Integrate product reviews with Operations Coordinator.
Ensure proper campaign setup with Analytics Manager.

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

It’ll be awesome if you have:

Bachelor’s degree related with Advertising, Marketing or Economics, with strong working experience working in digital planning
Understanding with main media buying platforms: Meta, Google, Amazon, TikTok others (DSPs, etc.).
Have online media planning knowledge and a solid understanding of Brand and Performance media fundamentals (KPIs, measurement & attribution, audience targeting, etc.).
Know main digital disciplines and have advanced technical expertise on: Display, Video, SEM and PPC, Social and Programmatic. Expertise in data-drive marketing and solid knowledge of Google Analytics and familiarity with Google Tag Manager and other tracking tools.
Have legal and Compliance Awareness: Thorough understanding of GDPR, CCPA, and other data privacy regulations
Develop performance reports that are clear, compelling and persuasive.

What You’ll Receive

An attractive salary & benefits package
Discounts on Stanley Black & Decker tools and other partner programs
Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Stanley Black & Decker, Inc.

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Digital Marketing Manager EMEA ANZ