Senior Digital Marketing Analyst (Amazon)

London, UK

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About Kepler

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

Overview

The Activation team is the main interface between our clients and the rest of the business. We are not only responsible for building great relationships with our clients and delivering award winning digital campaigns, we are also accountable for the growth and development of our client’s businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.

We are currently looking for a Senior Digital Marketing Analyst (Amazon) (SDMA) to join the team and become part of our close-knit family of passionate Activators.

Role Overview

The Senior Digital Marketing Analyst plays a key role within the Activation team. Reporting into the Campaign Manager or Senior Campaign Manager, the Senior Digital Marketing Analyst is responsible for both the management of your clients day to day campaign based requests as well as campaign planning, set-up, optimisation and reporting. You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business. You will also deputise for the Campaign Manager when needed and support with the training of more junior members of the team.

About the Role

Manage and own campaigns across all Amazon channels and platforms, optimising tactics and strategies to produce the best possible performance
Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities
Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions
Manage day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
Produce end of campaign reports which highlight deeper insight into campaign performance and learnings
Provide basic trafficking support as required
Build relationships with our Amazon partners to deliver best in class service and opportunities for our clients
Train and coach Digital Marketing Analysts to develop and grow within the team
Future career development opportunities once you are well established on the account, such as cross-channel and cross-platform upskilling & experience (Social, Search, etc)

Desired Experience and Skills

1-2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social.
Amazon or Search experience preferred. Ability to ramp up quickly on Amazon Search/DSP
A proven passion for digital media/advertising & technology
Excellent communication and presentation skills with strong ability to create and build relationships
Experience in client and account management
Ability to multitask with great attention to detail
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Enjoyment when working as part of a team

Salary

Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation that demonstrates the value we place on our employees and their well-being.

Our salary banding for this role starts at £28,000 per annum.

Benefits

25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year
Healthcare cash plan
Monthly Wellness Allowance
Ride to work cycle scheme
Season ticket loan scheme
‘Work from Anywhere’ (WFA) for up to 4 weeks per year
Hybrid working 3 days onsite and 2 days remote per week
Flexible working with start and finish times between 8am-10am, and 4.30pm-6.30pm
Company pension contributions
Enhanced parental leave policies
Annual tuition budgets for out of work study
Mobile phone, home broadband reimbursements
Working from home equipment budget
Weekly free breakfast, fruit and drinks
Regular paid socials, and social budgets

Please note that, at this time and for this position, we cannot accommodate long term future sponsorship needs for UK work authorization. Please note in your application, if you fall under this category.

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Senior Digital Marketing Analyst (Amazon)