Join Gridlines, a dynamic and ambitious financial modelling consultancy revolutionising how businesses make critical decisions. We're looking for a hands-on Digital Marketing Specialist to drive our digital presence and lead generation initiatives.

As part of our close-knit marketing team, you'll shape and execute strategies that directly impact our growth, working alongside our Marketing Director to deliver campaigns that resonate with financial decision-makers globally.

Key responsibilities

Strategic planning & execution

Develop and implement comprehensive marketing strategies with the Marketing Director
Drive growth through integrated campaigns across paid advertising, SEO, email marketing, and social media
Optimise lead nurture processes and conversion rates with sales teams
Manage paid advertising campaigns across multiple platforms
Implement and maintain SEO best practices
Create and execute LinkedIn-focused B2B social media strategies

Digital marketing & communication

Develop, manage and optimise HubSpot CRM and marketing platform
Create and manage HubSpot email campaigns, landing pages, and forms
Maintain mailing list data quality and segmentation within HubSpot
Create compelling, conversion-focused copy across all channels
Maintain and grow LinkedIn presence
Manage and optimise PPC campaigns across Google and LinkedIn ads
Monitor and improve SEO rankings and organic traffic
Ensure all communications are accurate, compelling, and compliant with brand standards
Work with internal teams and external agencies for cohesive messaging
Graphic design skills are a distinct advantage

Technical skills

HubSpot expertise required: demonstrable experience in implementing Hubspot CRM and marketing platform, automation, email campaigns, and lead scoring
Proven track record in managing successful Google and LinkedIn PPC campaigns
Strong working knowledge of WordPress and GA4
Proficiency with SEO tools (e.g. SEMrush/Ahrefs) preferred
Strong analytical and data interpretation capabilities
Strong understanding of SEO best practices

Analytics and performance

Monitor, analyse, and report on paid and organic campaign performance
Track and optimise PPC campaign ROI
Monitor SEO metrics and search rankings
Analyse social media engagement and conversion rates
Provide ongoing evaluation of campaigns and recommendations for improvements.

Requirements

Experience and education

Minimum 2 years of hands-on experience with HubSpot
Degree in Marketing, Communications, or related field (or CIM Level 6 equivalent)
Demonstrated experience in finance or legal industry marketing

Personal attributes

Exceptional written and verbal communication skills with strong attention to detail
Strong problem-solving abilities
Excellent time management and prioritisation skills
Ability to work autonomously or as part of a team

Benefits

Full remote-working capability
Holiday allowance (29 days + bank holidays)
Customised technology package
Professional development opportunities

Equal opportunities

We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Digital Marketing Manager