PPC Manager

Job Introduction

PPC Manager
Performance Marketing - eCommerce
Permanent - 39 hours per week
Lytham St Annes, Lancashire
£40,000 - £45,000 per annum, depending on experience
Close Date – Sunday 12th January 2025
Interviews – 1st stage w/c 20th January and final stage w/c 27th January

We are thrilled to announce opportunity for an experienced PPC Manager to join our eCommerce team at Beaverbrooks.

The successful candidate will be part of our eCommerce Performance Marketing team, overseeing the daily management and ongoing optimisation of our paid search accounts. You will play a key role in driving substantial eCommerce revenue while managing a significant budget. This role is ideal for a specialist with extensive paid search experience and a performance-focused mindset.

We are based at our head office in Lytham St Annes but our teams are currently operating a hybrid way of working which can be discussed further at interview.

Main Responsibilities

Develop and execute the PPC strategy for Beaverbrooks and Loupe, ensuring the channel is delivering set revenue targets.
Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
Monitor and optimise paid search performance, maximising KPI’s such as Impression Share, CTR and ROAS.
Oversee campaigns across YouTube and Google Display.
Implement best practise approaches across both brands to ensure the account is operating as efficiently as possible.
Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
Manage the PPC Analyst within the eCommerce Performance Marketing team as well as external agencies and search partners.
Work closely with the SEO agency to support a combined search strategy.
Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.

About Beaverbrooks

Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms.

We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. 

Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.

As a company – we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

Retail's 3rd Best Company to Work For - Best Companies 2024
We have been awarded a 3 star accreditation for 'World Class levels of Engagement' for 19 years running - Best Companies 2024 - based on colleague feedback
'Employer of the Year 2024’ - The UK Jewellery Awards

Amazing benefits for amazing people

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, just some of the benefits we offer include:

33 days holidays (inc bank hols)
BUPA Private healthcare
Contributory Pension & Life Assurance
Outstanding colleague discounts, which extend to your family & friends
Wellbeing scheme
Employee & family support & counselling in partnership with the Retail Trust
A variety of different schemes to help you support charities close to your heart
Office profit share bonus

The Ideal Candidate

ESSENTIAL SKILLS

Established in a PPC account management role
Experience of managing enterprise-level budgets
Profit-focussed and KPI driven
Excellent communication skills
Incredibly organised and confident in a fast-paced environment
A commercial attitude
Highly numerate with strong analytical skills
Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
A passion for eCommerce and all things digital

DESIRABLE

Degree in Marketing, Business Studies or similar
Google Ads certified
Experience of managing digital marketing campaigns in the retail sector.
Working on performance max campaigns, YouTube and Google Display.
Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.

Beaverbrooks - The hallmark of amazing people

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